Analytic And Tracking Terms You Should Know

Tracking, analyzing, optimizing and setting PPC goals are important steps to get the most out of your advertising budget.

Using an analytics package isn't required or necessary, but it can be a powerful tool to aid your success. Below are the most common terms relating to analytics and tracking.

Google Analytics

Don't be fooled into thinking the Google Analytics system lacks features because it's free. For most campaigns, this package is more than enough. You're given the ability to create custom reports, track conversions and set up conversion funnels.

It's free, easy to set up and allows you to create a profile for hundreds of domains. Because it's a Google product, it also integrates easily with the most popular PPC platform, Google Adwords.

Analytics Tracking Code

When you're ready to set up Google Analytics you'll want to log into your account, and find the option to get tracking code. You'll be given 6-7 lines of code that you need to paste on every page you want tracked.

It can be a pain when you're trying to track several hundred pages, but once it's set up you never have to worry about the code again.

Click Through Rate (CTR)

A metric commonly used to measure the health of a campaign is the click through rate. It tells you if people are attracted to your ad, and provides clues to how relevant your keywords are.

A high clickthrough rate means your ad and keywords are relevant to the search query. A low click through rate means you need to revise your ad, and filter out keywords that are not productive.

Conversion Rate

Conversion rate is the mother of all metrics. It tells you if you how many clicks it takes to get a sale. If you needed 100 clicks to get one sale, your conversion rate is 1%.


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