Are Google Page Rank Updates Important?

If you spend any time in a forum discussing all things Google you'll encounter several threads related to the mighty Google Pagerank Update. In the thread there's often a hint of panic because no one wants to loose position in Google's organic ranking.

What Is A Google Pagerank Update?

Google assigns every webpage a numerical value called a page rank. The higher your page rank the more important your website is considered. It also has an effect on your search ranking.

Every three or four months Google updates the ranking and assigns higher or lower values.

It wasn't long ago that Pagerank was the most essential factor in determining your search ranking position. So people were very concerned when a page rank was on the horizon.

Times have changed, and Google has adapted and evolved. Some webmasters became incredibly focused on pagerank that they began to manipulate the system to artificially boost their pagerank. Google caught on and to discourage the behavior, they've devalued the pagerank factor.

There are now over two hundred factors that go into your search ranking. Google deliberately makes it difficult to manipulate their search engine.

Pagerank still has value. It's still important, but gaining or loosing a pagerank point will not destroy your website.


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