How To Improve Your Keyword List

It helps to view your keyword list as a type of inventory. You can use thousands of keywords, but your goal is to find a handful that bring you excellent results and consistent sales.

So you're going to place your keywords in front of an audience and let them tell you which ones are the best.

How do you do that?

By testing. You launch your campaign and start with what you consider to be very relevant keywords. At the end of a week or two you'll want to look through your statistics to find out which keywords have been clicked on the most.

Those are the winners! Each click is like a vote by your customers. They vote on the keywords by clicking your ads. Keep all the keywords that have a healthy click rate and remove all the keywords that have not been clicked.

You just optimized your keyword list. You kept the keywords that produced results and eliminated keywords that weren't producing.

What happens is you reduce the overall number of ad impressions for your campaign. When an advertisement is displayed but not clicked more than 1% of the time, it becomes harmful to your campaign. It can actually raise the cost per click if you don't remove those keywords.

By optimizing your keyword list your campaign will become lean and efficient which leads to lower costs and higher profits.


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