Three Google Adwords Terms You Should Know

Below are three common, but important terms you should know about Google Adwords.

Quality Score

Google's primary concern is to keep their user base happy. Most marketers consider themselves a customer of Google, and this is true, but their primary customers are search users and not advertisers.

Because of this fact, Google requires advertisers to maintain a high level of quality so they don't upset their primary customers. Everything in your campaign is assigned a quality rating. Keywords, ads, landing pages, and your entire account are given a rating.

If your quality rating doesn't meet Google's standards they'll penalize your campaigns and raise your cost per click until you comply with their standards.

Ad Position

When you type a search query into Google you get about ten to twelve results listed on one page. Each listing is assigned a rank. The highest result on the page is ranked number one and continues down to the last result.

Adwords uses the same format for advertisements. Ad placements at the top of the page are ranked number one and continues to the last ad. Keep in mind that the higher your ad position the higher your cost per click will be.

Ad Groups

Your Adwords campaign is very well segmented, grouping and separating everything that is relevant into categories. One category Adwords uses is Ad Groups.

Basically, an ad group clusters your keywords into relevant groups. If you have a campaign selling DVD players, you would have keywords for each brand name.

You can create a more efficient campaign by grouping keywords for each brand into an ad group.

Sony keywords would be one ad group, Samsung another ad group, Pioneer another, etc. Instead of lumping hundreds of keywords into one group, you separate them then create ads that are direct reflections of each ad group.


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